In the recently announced “2023 Die-Cutting Automation Equipment Popularity Rankings,” Shenzhen Xinghongfei Automation Machinery Co., Ltd. claimed the No.1 spot, recognized for its outstanding product performance, strong market reputation, and continuous technological innovation. Organized by DiecuttingNet in collaboration with leading industry media and organizations, this influential annual list highlights the most competitive and trusted brands in intelligent manufacturing. Xinghongfei’s top ranking affirms its leadership and customer recognition in the field of lamination and die-cutting automation.

We are pleased to announce that in April 2023, our company established a partnership with Wuhan University of Technology in China. Based on the specific needs of the university, we provided the School of Mechanical and Electrical Engineering with a CNC optical-controlled slicing machine.

This collaboration enables us to engage with the university’s outstanding faculty and students, fostering the exchange of innovative ideas and advanced technologies. It is expected to enhance our research and development capabilities, improve machine performance, and boost production efficiency. As a company dedicated to continuous innovation and committed to product quality, we believe this partnership will bring us new opportunities and competitive advantages.

Wuhan University of Technology is one of the first universities included in China’s prestigious “Project 211” and “Double First-Class” initiative. The university boasts abundant research resources and a highly qualified academic staff.

Our company has always been committed to building strong relationships with institutions and universities to drive innovation and continual improvement in our

products and services. We believe that this collaboration will broaden our perspective, deepen our cooperative efforts, and help us better meet the evolving needs of our customers.

In November 2018, our company participated in the China (Shanghai) International Automation and Robotics Exhibition held at the Shanghai New International Expo Center. As one of the largest exhibitions in our industry, it provided us with an excellent platform to showcase our latest products and technologies, while also offering valuable opportunities to connect with industry leaders, potential clients, and partners.

During the exhibition, we displayed our latest mechanical automation products and solutions, including CNC slicing machines, high-speed lamination lines, and satellite rotary die-cutting machines. Many clients and industry professionals showed great interest and expressed strong intentions to collaborate.

This exhibition also offered us valuable insights into the latest technological trends and market developments. We maintained communication with industry leaders, sharing experiences and technical knowledge, and we continue to work diligently to develop more efficient and intelligent mechanical automation products and solutions.

We look forward to participating in future exhibitions and continuing to share our innovations and achievements with our clients and partners.

In 2012, Shenzhen Xinghongfei Automation Machinery Co., Ltd. formed a strategic partnership with DiecuttingNet—China’s leading die-cutting platform—to jointly establish the “Die-cutting Academy.” This milestone marks a new era of structured talent development in the die-cutting industry.

The academy integrates theoretical training with hands-on practice, using Xinghongfei’s advanced manufacturing workshop as a real-world training ground. Students operate actual machines and equipment, enabling a deep understanding of die-cutting processes through immersive, practical learning.

Together, the two parties also published the Red Book of Die-cutting, the industry’s first professional manual. Covering lamination, die-cutting, waste discharge, and materials, the book has become a widely recognized technical reference across the industry.

This collaboration not only accelerates the growth of skilled professionals but also injects innovation and vitality into non-metallic automation manufacturing. Xinghongfei remains committed to advancing industrial development through technology and continues to work with partners across the sector to raise industry standards.