In 2012, Shenzhen Xinghongfei Automation Machinery Co., Ltd. formed a strategic partnership with DiecuttingNet—China’s leading die-cutting platform—to jointly establish the “Die-cutting Academy.” This milestone marks a new era of structured talent development in the die-cutting industry.

The academy integrates theoretical training with hands-on practice, using Xinghongfei’s advanced manufacturing workshop as a real-world training ground. Students operate actual machines and equipment, enabling a deep understanding of die-cutting processes through immersive, practical learning.

Together, the two parties also published the Red Book of Die-cutting, the industry’s first professional manual. Covering lamination, die-cutting, waste discharge, and materials, the book has become a widely recognized technical reference across the industry.

This collaboration not only accelerates the growth of skilled professionals but also injects innovation and vitality into non-metallic automation manufacturing. Xinghongfei remains committed to advancing industrial development through technology and continues to work with partners across the sector to raise industry standards.